Super Bowl Ads 2015: This Land Is Your Land

In the shadow of the steeple
I saw my people
By the Relief Office
I've seen my people.
As they stood there hungry,
I stood there asking
Is this land made for you and me?

- This Land Is Your Land, Woodie Guthrie

Don't there always seem to be Super Bowl ads that generate controversy? Last year there was the Coke ad with children from around the world singing America the Beautiful, which I wrote about here.

Judging from twitter and other social media, the two biggies last night were the atrocious Nationwide commercial about childhood accidental deaths, and the Jeep ad using Woodie Guthrie's This Land Is Your Land as the background music.

For those who didn't see it, here's the ad:

Now, apparently there were many who were outraged by the use of this song to show images from around the world instead of just America. After all, this is one of the great patriotic songs I grew up with, and it is about THIS land...not other lands!

Here is a sample of the tweets out there:

"This Land Is Your Land" is about America, not the whole world. @Jeep
— Tom Metzger (@TheTomMetzger) February 2, 2015

They are showing video of places not in America while playing "This Land is Your Land" which is about America. #CommercialFail #SuperBowl
— Katie Pavlich (@KatiePavlich) February 2, 2015

Jeep should be kicked out of America for using that song as an advertisement for the world
— Nico Helems (@CheeksAndDekes) February 2, 2015

And....

I am now boycotting Jeep because of this commercial.
— Mitch Losito (@Mitch_pulease) February 2, 2015

But, as Lee Corso would say...Not so fast, my friend!

Did you see the verse at the top of this post? Not exactly a model of patriotism, is it? What most people don't know is that Woodie Gurthie wrote This Land Is Your Land as a protest song. In 1940, one of the most popular songs on the radio was Kate Smith singing God Bless America. Reportedly, Guthrie for so tired of hearing it that he wrote a song in response to it. The song was called God Blessed America for Me. He later changed that line to "this land was made for you and me" and the song was recorded in 1944.

It had the four verses we are used to singing, but also a verse about private property and how No Trespassing signs belie the idea of it being everyone's land. And of course the verse quoted above, where he wonders whether a land with hunger can really be made for everyone.

Now let's be clear. I am not saying that I endorse Guthrie's cynicism. Quite the contrary. But I am saying that we have taken a cynical protest song and turned it into something it's not. It was written as the opposite of a patriotic song. And then we get mad when someone uses it to highlight the beauty of the whole world and its people, which God created for his glory?

It's kind of like when people use Springsteen's Born in the USA in a patriotic context. Really? Have you ever paid attention to the lyrics?

So maybe we should all chill a little. Maybe we should enjoy the fact that God made a great big world that he wants us to care for. This land - this world - was made for you and me.

What's beautiful about America

Super Bowl commercials. We love to watch them, talk about them, and even complain about them. There was one from Coca Cola last night that became all the buzz on Twitter. This one:



As soon as it aired, Twitter exploded with comments. Most of the comments were about how America the Beautiful should be sung in English because it's an American song. If you live here, you should speak our language. That's what a country is.

Somehow, it seems many were seeing the ad as a concession to illegal immigration. By acknowledging the variety of cultures here and showcasing that by singing in multiple languages, we were opening our borders to all comers.

Well, I would bring this into the conversation: If we could completely close our borders and kick every illegal immigrant out, leaving nothing but citizens and legal immigrants working toward citizenship, our country would still be just as diverse. It would be full of people from all backgrounds and countries all over the world. Many, many of us have great grandparents who came over the sea without speaking a lick of English. We're English, Irish, Italian, French, Chinese, etc., etc., etc. Because they came, we are here. What makes our country great is freedom, and that freedom is something that people from all over the world have been flocking to for the last 250 years.

And it is true, whether depicted in an advertisement or not.

So what does it mean that our country is full of such diversity? As a follower of Jesus, I have been called to take the  gospel into all the world. The kingdom of God is greater than any other kingdom, and all the others, including ours, will pass away. How awesome it is to live in a place where you can share the good news of Jesus with so many cultures without even having to get a passport! Go into all the world? Heck, just go to the other side of town. Because while the early believers in Jerusalem had to go to the world, the world has come to us.

And that is just one of the things that makes America beautiful.

Which reminds me of another Coke ad, from my childhood:



All sorts of people, from all backgrounds. In perfect harmony. That's what Jesus can bring.

What a beautiful country.


What did you think of the commercial? How does it compare with the one from 1970? Have the issues changed that much?

Where did your family come from generations ago? What issues do you think they faced?